ONLINE STORY: ORKUT IN INDIA

THE RE-ENTRY OF ORKUT IN INDIA

After 10 years of successful running of the first ever social media platform, Orkut had closed a decade later in 2014. Orkut Büyükkökten, the owner of Orkut who was a former Google employee has now come up with a new platform which caters to the people in a more sensible and meaningful way with an aim to create the internet ‘a happy place.’
Mr. Buyukkokten, 42, who is already running the beta version of ‘Hello’ in the country, said his new venture connects people who share the same interests and passions and provides a place for authentic communication. Unlike other social networks, the firm said it was trying to create these connections in a non-judgmental environment.
“I see Orkut.com as a start of a wonderful journey. Social networks have evolved over time...I see ‘Hello’ as a continuation of this journey,” said Mr. Buyukkokten. Mr. Buyukkokten founded Hello in 2016 with a small group of ex-Google engineers. The San Francisco-based firm operates in 12 countries including Canada, New Zealand and Brazil, and is available for Android and iOS devices. Backed by a group of investors including Google, the firm has grown to a team of 20. Hello said that social networking today is about broadcasting content, privately messaging, and anonymously having a say on discussion threads. It said there is a gap that does not provide an environment where one can easily connect and make friends with like-minded people who share the same interests. The firm said it is trying to bridge this gap. Hello said that social networking today is about broadcasting content, privately messaging, and anonymously having a say on discussion threads. It said there is a gap that does not provide an environment where one can easily connect and make friends with like-minded people who share the same interests. The firm said it is trying to bridge this gap. Hello said that communities were also created by the members letting the user be a part of something unique and specific to his or her interests like sci-fi movies. These communities give the user an opportunity to chat and exchange experiences with others who share those deep interests. “We are trying to create happier life online,” said Mr. Buyukkokten. “We are creating a new type of experience that is welcoming and accepting (and) where people share their genuine feelings and passions,” he said.
Since India is the second largest user of the internet after China, and the connectivity and social relations define India, hello team has decided to launch their venture next in India in the mid of 2018.

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